Party Slogans

Of the three slogans thus far, (1.Big Brother is watching you,2.WAR IS PEACE. FREEDOM IS SLAVERY. IGNORANCE IS STRENGTH.,3.Who controls the past controls the future; who controls the present controls the past.) all have made significant impact.
The first slogan shows you the type of government system that is present in the novel. Big Brother is basically the all-seeing, all-controling figment. Throughout London, Winston sees posters showing a man gazing down over the words “BIG BROTHER IS WATCHING YOU” everywhere he goes. Big Brother is the face of the Party. The citizens are told that he is the leader of the nation and the head of the Party The second slogan is the official slogan of the party. “Freedom Is Slavery” because, according to the Party, the man who is independent is doomed to fail. By the same token, “Slavery Is Freedom,” because the man subjected to the collective will is free from danger and want. “Ignorance Is Strength” because the inability of the people to recognize these contradictions cements the power of the authoritarian regime. The third slogan is an important example of the Party’s technique of using false history to break down the psychological independence of its subjects. Control of the past ensures control of the future, because the past can be treated essentially as a set of conditions that justify or encourage future goals.